Good Customer Service for Car Buyers - What It Looks like

As owner of Auto House, located in Mooresville, NC, and Salisbury, NC, Nathan (Nathaniel) Brown prioritized the satisfaction of his customers. Nathan “Nate” Brown ensured that Auto House understood and met the needs of each shopper, thus driving a 4.9/5 star rating on review site cars.com.

When people walk into car dealerships, they often carry the baggage that the media portrays of car salespeople as pushy and more interested in the sale than the customer. Given the pervasiveness of this misconception, it is critical for all dealership staff to communicate that the customer's needs are the business's number one priority.

A great first step toward this end is to hire sales professionals who genuinely like people and want to create an enjoyable shopping experience. When a dealership cultivates this kind of mindset among its team, shoppers feel genuinely at ease while on the lot.

Customer-focused dealers also pay attention to the space and the buying process from the customer's perspective. This covers everything from how inviting the showroom floor looks to how effectively the staff responds to customer requests. If the customer expresses a barrier to buying, the staff does everything possible to remove that barrier.

Similarly, if the customer has a particular need, a dealer provides good service by focusing on that need. For example, if a customer needs a car with a particular feature that isn't on the lot, the dealer will call back when a car with that feature has arrived. The end result is the customer feeling heard and served, but not pressured.